We are almost there!
You are eager to see your project online. You have already prepared your campaign well and you want it to be successful, right? You still have to ask yourself some questions...
- Have you done your homework?
- Have you taken the time to look at participatory finance campaigns and understand why some were successful and others were not?
- Do you have in mind that everyone is constantly being solicited everywhere and that your project must stand out from the crowd and arouse more interest than others of the same nature?
Therefore, before you press "Next step", be sure to check the following points before you start. Don't just be good, or even very good, but excellent!
A good knowledge of your market is imperative. What is it? Is it large enough to interest the "crowd"? What can you show that is tangible? How will your project attract attention? What makes you different? And by the way, are you able to present your project in two minutes, clearly, simply, pleasantly?
The success of a project is always a matter of team, partners and supports. Who are they? How can you count on them? And how can you count on them? Will they be able to relay your project, provide the first financial support? How do they help you, advise you? Have you thought about asking their opinion about the project and its presentation?
Have you carefully thought about the amount you want to raise? Have you identified the cost of the counterparts, delivery, marketing, etc.? For a loan operation: are you sure you will be able to repay the lenders on time? How can you do this? When? Always? Have you thought about the financial consequences of not reaching your campaign goals?
Did you know that a participatory finance campaign is not a simple matter? It is not enough to have a beautiful project, well presented: it is necessary to plan the animation of the campaign, to create Buzz, virality on social networks, to use partner sites. What will you do if the campaign does not take off in the first few days? How will you relaunch it?
How are the planned rewards original and attractive? Are they in line with the project, with the amount of the contributions? Will you be able to produce them and deliver them in full and on time?
The name of the project, the tagline, the pitch, the video, the photos, etc... Have you tested them, reviewed them, corrected them, submitted them for critique? Are they good, flawless, clear, easy to understand, flawless, perfect, more than perfect, fantastic? Are you satisfied? What grade would you give yourself? Could you do better?
In short: Would you see this project, would you be willing to contribute? If yes... then it's almost a done deal!